Make a Leads List like a boss

Congratulations on joining Avon!

Since you have joined the team, you may have handed your brochure to your friends and family and received a few orders to start with. This is a great place to start.

As a direct seller, you’ll want to build a healthy customer base that orders from you regularly, and this means growing your network. When you’re just starting out, you’ll be creating a list of people you know.

These leads will become one of the 2 C’s – a customer or a connector to someone else who may become a customer.

You’ll start with your warm market, and the act of writing your list will trigger some more names as you go along. It’s important not to pre-judge. You never know how many people are looking for your help to buy products or possibly even join your team.

You may want to write your list down on some paper or save it electronically. Either way is fine, as long as its not just a mental list.

To help you in this process, I’ve created a printable for you to download and use to build your leads list like a boss!

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Step 1: Use the FRANKS method

The FRANKS method is a great place to start your list. This method will help jog your memory for people in these categories:

F – Friends
R – Relatives
A – Acquaintances
N – Neighbours
K – Kids’ Connections
S – Spouse’s Connections

Attempt to have at least 10 people in each category.

A bit of advice for this process…

Being authentic is an absolute MUST for success in your business.

As you build your list, be realistic regarding who you have a recent relationship with versus those you haven’t been in contact with for a long time.

You wouldn’t marry someone on the first date.
You wouldn’t bump into an old friend from high school and immediately say “Buy my stuff”. The same rules apply in your business.

You have to build a relationship first. So highlight those names of not-so-recent contacts to remind you that there’s relationship-building work to be done with those people before you can chat about business.

Step 2: Identify your first contacts

Now that you have your list, identify your first batch of contacts. This will usually be the top 20 people closest to you. These will be the first contacts you reach out to.

Go ahead and share your business with these contacts, by asking if they’d like to see a brochure, or if you could offer a sample of a product that they might like.

Check out some more examples of how to reach out to your leads in the printable below.

Once you start reaching out to those leads, be sure to keep track of their contact details to assist you with that relationship building.

Step 3: Keep expanding your list

The aim is to ultimately get out of your top 20 and eventually out of your FRANKS list as well, to reach a whole new list of potential customers for your business as you grow.

Make it a goal to add at least 2 people to your list every day and to find a way to stay in touch or reconnect with your contacts.